Outspent in a crowded market of gimmicks, staying pure to purpose always elevates. The sole mission of WGU is to help students graduate. But they are also brave enough to admit that online education isn't for everyone. So, we created a campaign that turned WGU students into heroes. And celebrated their incredible drive and determination. Pure in its purpose and message, the campaign has elevated the massively outspent WGU brand and allowed it to keep applications consistent despite an overall declining market.