Hey there! Michael James McCallum, but call me MJ. Not your average Global Executive Creative Director; imagine a Creative Maestro with 15+ years of experience, marked by seriously awesome, award-winning, and culturally significant projects in global creativity, content creation, entertainment, and production.

Picture this: not just a leader, more like a creative steward, blending coaching finesse with player-like tenacity. Orchestrating innovation and weaving compelling stories that dance across film, social media, design, and tech, seamlessly integrating authentic brand narratives into the vibrant tapestry of the creative landscape.

No run-of-the-mill executive here—my playground extends beyond traditional boundaries. Navigating emotionally resonant and culturally savvy brand experiences, shaking up social campaigns and experiential initiatives. It's not just about reaching a broad audience; there's a knack for crafting specialized campaigns for People of Color (POC), the LGBTQ+ community, the Hispanic demographic, and Mandarin-speaking audiences. Turning intricate brand goals into mind-blowing, innovative creative strategies, aiming not just to lead but to creatively dominate in this competitive landscape.

Fluent in the crazy dynamics and ever-changing '1-second' and 'Perennial' world (referenced in the Black Paper: "The Rise of the 1-Second World"), helping design and whip-up social-first campaigns for platforms like TikTok, Instagram, X, Snapchat, Pinterest, and more. Creative journey started in The Motor City, continued at The College for Creative Studies. Now, leaving a mark with campaigns for Acura, Amazon, American Airlines, Honda, Kaiser Permanente, McDonald's, Universal Pictures, SnapChat, Walmart, Wells Fargo, and the list goes on.

Not just about creative fireside chats and boardroom brilliance; it's a mission. Whether leading creative teams, directing content, or producing behind the camera, commitment goes beyond work—ensuring brands accurately and respectfully represent diverse cultures. Known to spill the creative beans on cultural representation in the media, even calling out missed marks by big brands like Starbucks and Ancestry.com. Shared thoughts on cultural appropriation and re-appropriation at The One Show.

Here to make waves and craft brand stories that resonate with culture, leaving a creative legacy as bold and vibrant as the cultures represented. 🚀✨ #CreativeMaverick #StorytellingGenius #Teamwork #LetsCreateDopeness