For the launch of the 10th generation Honda Civic, we wanted to create a campaign that was just as compelling and unique as the newly designed Civic. Working with Street Dreams, a highly influential collective of photographers with a rapidly growing Instagram fan base. This integrated campaign included the #NextMilestone tour, a series of meet-ups of photographers and Honda Civic owners in Los Angeles, Austin, Washington DC, and New York. The meet-ups generated over 12 million pieces of content and engagement that Honda altered its media strategy and we then created a 30-second broadcast spot based on the meet-ups and the newly designed Civic.