HONDA
Fituation
Role: VP, Executive Creative Director
By showcasing the versatility and style of the "All New" Honda Fit in different situations, such as cycling, camping, and moving, we demonstrated the car's ability to adapt to any lifestyle or activity. Effective and appealing to millennials who value experiences and exploration.
And using social media comedy influencers like "Renny" and upcoming millennial actors in scripted comedic bits was a smart way to create engaging content that resonates.