HONDA
Part Beauty. Part Beast.
Role: VP, Executive Creative Director
Reach the “millennial slasher generation” in a tongue in a cheek way. The new Honda HR-V was in a crossover class of its own. So how could we showcase the power and versatility it had to the millennial slasher target? Speak like them, authentically. The campaign Part Beauty. Part Beast. became one of the highest downloaded social content campaigns by Honda Dealers for localization media buys.