SNAPCHAT

Role: Global Creative Lead

A Post is Not a Vote.

In a time of despair and uncertainty, we saw an opportunity. An opportunity to empower a new generation of citizens. To give them a voice in the political process. And so, we took action. We crafted an in-app tool that would guide them through the voter registration process. And it worked. Through our efforts, we registered 1.7 million new voters. We made a difference. We gave them a voice. And in doing so, we helped shape the future of our great nation. And show that, a post is not a vote.

the film

the soundtrack

obama snap

snap users

snap ads

snap stickers

press

wild posting