Snap Chat Originals has been a successful strategy for the platform to attract and retain users of all ages. By creating and showcasing high-quality and engaging content, Snap Chat has been able to differentiate itself from other social media platforms and provide a unique entertainment experience to its users.

The use of AR technology on the platform also adds to the immersive experience, making the content even more interactive and engaging for users. This has helped Snap Chat to create a loyal user base who are more likely to spend more time on the platform, providing more space for advertisers to reach their target market effectively.