Navy recruitment for women in enlisted positions deemed by popular belief to be “a man’s job” was low.  The Navy wanted new recruits and all to know there’s no such thing as “a man’s job” and that strong woman looks at any challenge dead in the eye and gives it a wink. And Women Redefined was the campaign that helped them do just that. 

From long-form, short-form, video game integration, in-theater, digital, and good ol’ school print. This is truly one of my favorite bodies of work. And was the first time I worked with documentary filmmaker Peyton Wilson and internationally acclaimed photographer Tim Tadder.