WELLS FARGO
Role: VP, Executive Creative Director
#hashtaglunchbag
Wells Fargo wanted to reach Millennials for checking acquisition. Understanding that this audience is more likely to engage with altruistic brands, we partnered with #HashtagLunchbag, an organization that provides bag lunches to those in need. This authentic and purpose-driven campaign drove over 100 million youtube views and resulted in a significant increase in brand impression and consideration.